About forethought.

I help companies unlock growth, align product with business goals, and deliver measurable outcomes without the overhead of a full-time hire.

Why I Started forethought.

After leading product teams at brands like Nando’s, Shell, and First Choice, I kept seeing the same problems:

  • Roadmaps packed with features, but not solving problems for customer and misaligned with business goals.

  • Teams delivering fast, but not always delivering value.

  • Digital products launched, but adoption flatlined.

Forethought was born to help companies not fall into the trap of product purism and deliver best in class experiences by, putting the customer at the centre of decision making, focusing on what truly adds value, and building the right things with confidence.

As a fractional product partner, I bring strategic clarity, hands-on leadership, and a proven ability to deliver value… fast. Whether you need to realign your roadmap, coach your teams, or drive a new product forward, I’m here to partner with you.

Our Values

  • Every successful product starts by solving a real customer problem. We validate desirability before investing in viability and feasibility, because building something nobody wants is the most expensive mistake.

  • Customers rarely say what they mean and that’s okay. Through observation, testing, and iterative feedback, we uncover the underlying needs behind the noise and launch innovative solutions

  • Ambition is critical but so is focus. We break bold visions into small, testable steps to reduce risk, accelerate learning, and create momentum.

  • We use qualitative and quantitative data to guide decision-making, but never let metrics override context, creativity, or customer insight.

  • Great products don’t come from silos. We bring design, engineering, marketing, ops, everyone into the product conversation, because aligned teams deliver better, faster, and bigger outcomes.

  • We don’t measure success by features shipped or sprints completed. We focus on what moves the needle for the customer and the business.

  • I don’t just tell you what to do, I work alongside your teams, own the roadmap, and help you deliver. Strategic leadership, without the overhead and with a hands on approach

  • I help you build the systems, habits, and team thinking that last so you’re stronger long after I’m gone.

How I work

Here’s what it’s like to work with me:

  • I operate as your fractional Head of Product: this could look like 2–3 days a week.

  • I get stuck in: from roadmap ownership to discovery sprints, OKR setup, and team coaching all the way to embedding myself within a Product team

  • I align product with commercial goals, so everything being built can be driectly attributed to

  • I build systems and habits that last, so when I leave, your team’s better off

And yes, I deliver results, not decks.

(But I make a pretty good deck too.)