Fractional Product Expertise. Full-Time Impact

Forethought brings hands-on product expertise to scale-ups and digital organisations needing strategy, structure, and outcomes… fast.

Clarify what matters

Turn your ideas into validated opportunities.

We help you discover what matters, validate what customers actually need, and prioritise the ideas worth investing in, before a line of code is written.

Lead With Strategy

Own the roadmap that drives real results.

Whether you’re scaling or just trying to steer the ship, we align your product with business goals, define measurable OKRs, and give your team a strategic North Star.

Build With Intent

Deliver the right things with confidence.

We embed directly with your teams to mature product practices, implement outcome-driven processes, and ship value, not just features.

Prove The ROI

Link every product investment to business impact.

From experimentation to performance tracking, we set up your metrics, systems, and rituals to measure what matters — and show exactly how product drives growth.

Your roadmap is packed, but not aligned to revenue.

Your teams ship features, not value.

Your teams skip discovery, and features miss the mark.

You launched digital, but adoption is flat.

Sound Familiar?

You’re moving fast, but features may be shipping without true value. This chaos before clarity can feel like progress while teams react to stakeholder requests and measure success in delivery over outcomes. When growth plateaus or launches fail, it’s hard to identify issues since strategy didn’t guide execution.

At Forethought, we provide clarity by aligning roadmaps to revenue, connecting teams to outcomes, and scaling product thinking over delivery speed. Let’s resolve the chaos before it hampers your growth.

Results We Deliver

  • Product Led Growth

    Increased Nando’s loyalty transactions from 33% to 62% resulting in a 1:7 ROI

  • Product Market Fit

    Leading the product market fit and digital rebrand of First Choice

  • Pioneering Solutions

    Launched the UK’s first loyalty card on Apple Pay & Google Pay adopted by 1.3 million users

  • Returning ROI

    Increased e-commerce conversion rate by 65% through CRO

  • Discovering Value

    B2B Tool MVP: £14.1M business case unlocked in 3 weeks

  • Increase Engagement

    Grew account membership from 4 to 10 million & contactable base from 500k to 3.2 million

  • Strategic Focus

    Developed and implemented the digital growth strategy for First Choice

  • MarTech Transformation

    Reduced campaign execution time from 3 weeks to 1 week and increased click through rate by 25%

Our Solutions

Fractional Head of Product

Strategy ownership, team leadership, roadmap execution

  • Product org design, team capability coaching

  • Developing Product Vision & Strategy

  • Delivery Leadership

  • Product function and process implementation

  • Establishing OKRs

  • Culture & metrics set up

  • Hands on product management (Discovery and Delivery)

Product Discovery & Growth

Audits, validation, prioritisation, adoption plans

  • Discovery delivery

  • Digital product audits + roadmaps alignment

  • Discovery frameworks + OKR implementation

  • Product-market fit + roadmap validation

  • Product and Digital growth strategy formation/revamps

  • Capability and competency assessments

Team Coaching & Capability Building

1:1 coaching, product org design, OKRs

  • Embedded coaching and capability building

  • Leadership and product capability development

  • Outcome-driven coaching for PMs

  • Workshops on product culture and metrics

About Forethought

At Forethought, we help organisations make smarter product decisions that see measurable results. Founded by Ryan Foreman, a former product leader at Nando’s, Shell, and TUI, Forethought exists to close the gap between product ambition and execution. We partner with B2C businesses to transform ideas into strategic roadmaps, align teams around customer value, and deliver outcomes that fuel sustainable growth.

Ryan started Forethought after seeing too many teams spin their wheels, focused too much on chasing delivery metrics, launching digital products that didn’t focus on the customer, or struggling to scale product maturity.

Forethought was built to deliver high impact, strategic product leadership that companies need, but often can’t justify hiring full-time.

Our clients don’t just get another consultant. They get an embedded partner who rolls up their sleeves, leads from experience, and leaves behind the product expertise, culture, and thinking to keep delivering long after we’re gone.

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Book a call to learn more

Book a free call to learn about how Forethought can help you and your goals